What Will Success Mean When Movie Theatres Reopen In The U.S.?

Well, maybe something is salvageable (though very possibly not, as numbers of infections continue to mount): “If audiences show faith in theaters’ revamped safety, social-distancing, and cleaning protocols, this July and August’s remaining ticket returns could help reverse a death spiral that has so far yielded a barely consequential $3 million in ticket sales between April and June, and narrowed the usual field of 25 to 30 potential blockbusters to just 7 or 8 wide-release films.” – Vulture