And here’s why: “Pulling Facebook ads in July, as they slash their ad budgets anyway, was for many a win-win of saved money and boosted image. But now? Given the response from civil rights leaders and the results of the two-year audit, how can a brand return to the platform until real, measurable change is actually made?” (Also, Zuckerberg thinks the boycott means nothing – and advertisers could change that.) – Fast Company