Podcast Growth Cut In Half By Virus Shutdowns

The exploding audio medium is forecast to generate nearly $1 billion in 2020 advertising revenue, with an expected growth rate of 14.7%, according to the fourth annual Interactive Advertising Bureau Podcast Ad Revenue Report prepared by PwC. Before the pandemic, the industry was expected to grow as much as 29.6% this year. Revenues are expected to rebound in the third and fourth quarters. – Los Angeles Times