Cord-Cutting Really Is Starting To Strangle Cable TV. So What Are The Cable Networks Doing?

“The decline of cable isn’t a new story, but what has started to take hold is a change in narrative inside the industry. Rather than try to prop up what they all know to be a decaying linear business, cable executives are instead focusing on their still-healthy intellectual properties and the brands behind them. Some of those cable brands are even aiming to carve out a space in the streaming world.” – Variety