“It’s easy to pin the current squabbles on the coronavirus. Look more closely, and you’ll see evidence of deeper frustrations at play that marketers and media outlets have known about for years but haven’t done enough to fix. … Since the industry agreed to changes in the way Nielsen measures TV ratings in 2007, viewership patterns have grown exponentially more complex — and everyone, it seems, has a different vision of how to calculate the number of people who watch a favorite comedy or drama; a sports event; and a newscast.” – Variety