“Without widespread consumer awareness that most books are not fact checked, or about which imprints publish which books, there’s no real reason for publishers to care about fact checking. If it comes to light that a book contains major errors, it’s the author, not the publisher, whose reputation takes the hit. … Meanwhile, the stakes of not fact checking books only continue to get higher, as it’s become easier and easier to destroy a book’s credibility with a few clicks.” – Esquire