Philadelphia’s BalletX Experiments With A Virtual Subscription

To watch them, you have to subscribe to BalletX Beyond, which also gives you access to premieres later in the season, along with extras like interviews and making-of documentaries. The cheapest plan is $15 a month — less than a ticket to a live show but almost as much as premium Netflix. It’s a necessary experiment, especially for companies without huge endowments. Somebody has to figure out how to get people to pay for digital dance. – The New York Times