“What some studies have found is that people are actually more likely to use euphemisms to save face socially than in consideration of the feelings of others. This, coupled with the desire to sound neutral, objective, and authoritative, can lead journalists to use euphemistic language to reframe a story obliquely, even when the facts themselves are indisputable.” (For instance, collateral damage or officer-involved shooting or misrepresentation.) “Such tentative reporting not only reveals hidden biases and value judgments, it also can fall into ethical traps that have real-world and legal repercussions.” – JSTOR Daily