Jenna Wortham and Kimberly Drew: “With social platforms, there is newly shared culture, and in effect, shared history, but it is one that is vulnerable to a loss as arbitrary as a server migration or company sale. … In 2015, we set out to create our own analog archive of contemporary Black life by Black people and for Black people. … The ephemerality of social media terrified us, and as such, inspired us.” – The New York Times Magazine