Without The Nutcracker For Cash Flow, Can Ballet Companies Survive?

Not to be crass, but every ballet company in the U.S. and Canada knows the truth: Like bookstores and other businesses relying on high December sales, ballet companies rely on that sweet Nutcracker money. But that’s not the only thing the Christmas perennial provides. “Nutcracker performances are also a crucial marketing tool for dance companies, company directors say.” – CBC