“Although my calling something a gimmick registers a subjective response, it also demands agreement or invites confrontation, and more brazenly so than other judgments. Should a fan of robot chefs and Roombas question why I harbor such unwarranted suspicions about them, I will feel compelled to convince him that my suspicions ought to be felt universally. But I will also delight in a newfound sense of superiority, my belief that only I am discerning enough to see that these devices are overvalued, too good to be true.” – The New Yorker