The Small Town Orchestra Manager That Could

Jane Hill runs the small Eureka Symphony in California. She’s pragmatic, creative, and has strong ideas about what her orchestra’s role in her community is. “Hill’s notion is that a programming strategy must be flexible and relevant but also ambitious. “Any small town orchestra having to focus on Pops concerts, film music, and country and western music to stay alive — I shouldn’t be critical but I really believe this — to me that means they’ve chosen to limit what they think the audience will buy, with the result that no one is paying close attention to broadening the classical-music taste and interests of the audience. Or the potential audience.”