How Do You Get Audience Data That Matters? (Some Suggestions From Someone Who’s Been Doing It)

“The difference in data collection priorities is not simply a qualitative versus quantitative debate, as one of the shared areas of interest for organisers and funders is whether the event has reached individuals who do not normally engage with culture. But even here, opinions differ on how much information is needed from visitors, sample size and how it should be collected (the data collection mechanisms used).”