In the 90s Hoston was the hot, hip area of London, the “playground” of the YBA artists. “But now there are whispers that Hoxton is on the way down. Popularity, they say, has killed personality. Overexposure has destroyed the sense of Hoxton as an exclusive club for the ultra- fashionable: on a Saturday night, the Hoxton-Shoreditch thoroughfare of Curtain Road has lost any sense of an alternative identity, and the Bacardi Breezer-drinking hordes are indistinguishable from those in the West End.”