Artists Should Be Entrepreneurs? Why?

“In the wake of this deprofessionalization, we find ourselves without professional careers, and so observe with common sense that we must go into business for ourselves, we must be entrepreneurs. Common sense, of course, as an expression of dominant cultural ideas, is the most ideological of the senses. We’ve become hybrids, hyphenates—just like actor-managers were. While we can think of this positively, that yes, we have diverse interests and opportunities as artists, we should remember the economic conditions that force us to be hybrids: single professional career tracks that would pay for our bills and our retirements are closed off.”