The world has been awash in Mozart this year. Three years from now it’s a major Haydn birthday. “While just about everyone alive has been exposed to Mozart if only on a ring-tone or a lonely bus station, you could play Haydn seek all day long on Oxford Street without finding a single shopper who can name one of his works or whistle a theme. In the Classic FM Hall of Fame, that rough guide to middlebrow taste, Haydn does not rank at all in the top 100 and even at the BBC Proms he gets just three nods in eight long weeks. How, demand the marketing men, do we sell something so resolutely obscure?”