“One problem is that all of those organizations that have their own individual brand within our sphere, very few, if any at all, spend any concerted or coordinated effort at pushing for the overall sector brand change. What is needed is consideration by every organization, that in addition to marketing itself as valuable, is the simultaneous marking of the value of the overall arts. And not just in times of defending the arts against specific attacks such as the recent NEA issue. And, of course, countless of our organizations unable to do much about their own brand.”