Maybe It’s Time To Quit Talking On And On About ‘Audience Engagement’ – There Are Already Engaged Audiences Out There

In an editorial that concentrates in the dance scene in Philadelphia but could apply to any of the performing arts, Steven Weisz argues that there are plenty of smaller companies and organizations “already firmly entrenched in the communities they service … [and] tend to attract younger and more diverse audiences as a result” – and that, instead of throwing grant money at large organizations for “engagement” programs, funders should send that money their way instead.