“In the field of self-improvement, there have always been snake oil salesman ready to promote gimmicks disguised as legitimate answers. But the internet age has ushered in a whole new era: The maddening proliferation of hope — clouded in broscience. The 7 ways to transform your sex life. Use polyphasic sleep to hack your energy levels. Dump a stick of butter in your coffee to energize your breakfast and keep you feeling full all day (no shit — you just dumped a stick of butter in your coffee). All of these hacks carry a similar message: If only we did XYZ, then our bodies, minds, and entire lives will transform for the better.”