How SoundCloud Became A Hotbed Of Musical Innovation

On SoundCloud, genres thrive on amorphism, defined more by a song’s uncompromising sentiment—rage, anxiety, body-rolling euphoria—than the pulse of the beat or musical composition. (A casual listener might be inclined to label “Please B Okay” as simply house music.) This has given the Berlin-based platform a unique advantage not just in breaking unknown talent but in becoming a breeding ground for experimental sounds.