Cleveland Museum Of Art’s Director Wants To Pull In A Million Visitors A Year

“William Griswold, the museum’s ebullient and well-liked director and president since August, 2014, says his goal is to engage a larger and more diverse audience. And he sees no reason why the museum can’t achieve annual attendance of 1 million – a sizable increase over the average of 650,000 over the past three years, and the 707,000 visitors the museum drew in 2015-16, which included its centennial year.” Griswold tells Steven Litt how he plans to do it.