“‘This isn’t some magic soup!’ says David Devan of the data-driven, meticulously engineered transformation of Opera Philadelphia. The once sleepy, old-school company has become one of the most progressive forces on the opera scene. Having spent more than $600,000 on market research over the past five years, the company is now poised to launch the most ambitious component of its master plan: ‘O17’ will be the first in a series of annual festivals designed to reinvent the urban opera experience. Spanning twelve days, from September 14 to 25, the festival will feature seven ‘operatic happenings’ at six venues across the city.