Once neon symbolised vulgarity, sleaze, Las Vegas. Now it symbolises art. Artists have made luminous commercial signage so much their own that the new wave of neon in popular culture consciously apes that artiness.
Once neon symbolised vulgarity, sleaze, Las Vegas. Now it symbolises art. Artists have made luminous commercial signage so much their own that the new wave of neon in popular culture consciously apes that artiness.