“During springtime, the Indianapolis Museum of Art welcomed you to friendlier weather with thousands of color-drenched blooms on its outdoor campus. A beer garden and, later on, 18 holes of mini-golf designed by artists kept you coming back. Starting in mid-November, … the museum’s gardens will be illuminated by millions of lights that dance along to the music of the Nutcracker Suite. You’ll have your choice of drinks and firepits to roast s’mores. These are the type of cultural experiences Indy residents are drawn to. It’s just that when it comes to perception, market research shows people don’t necessarily connect them to the IMA.”