Can Designers And Artists Re-Brand The South Bronx?

Yes, there are gentrification worries, but “these businesses and others are ambassadors of Bronx culture at large, said Jerome LaMaar, [boutique] 9J’s dapper owner. ‘And what’s a brand without the right ambassador to push it?’ Here, a look at some of those South Bronx ambassadors and their pioneering efforts in this new frontier.”