“Computers are ingenious devices that exploit electronic states to control other devices—screens and loudspeakers—that make images and sounds. There are no images or sounds literally inside your computer, the way there are coins in your pocket. Information does not exist as a physical substance. It is a word we use, a form of shorthand if you like, to describe a process that allows a message to go from sender to receiver. However, in this theory, information, understood as the multiplication and arrangement of bits, at a certain point metamorphoses into conscious experience.”