That the gulf between rock and country music has narrowed in recent years is old news, and to a large extent, the sub-genre known as “arena rock” (hard-driving bands capable of filling arenas that seat tens of thousands – think Bon Jovi) has been replaced by ultra-popular country acts like Kenny Chesney and Toby Keith. But as country rises and rock continues to morph horribly into candy-coated pop, marketers are seeing serious potential in a crossover approach to selling old-fashioned arena rock. “There’s no reason, after all, why a pop song can’t crunch and twang at the same time.”