LeVar Burton Wins The Right To Use “Reading Rainbow” Tagline

You may remember the news in early August of a strongly worded lawsuitfiled by WNED, the PBS affiliate in Buffalo, New York, that owns the Reading Rainbow brand, against Burton and his digital reading company RRKidz (recently renamed LeVar Burton Kids), for “theft and extortion” regarding a series of alleged trademark violations — including promoting his podcast as “a Reading Rainbow for adults” and his repeated use of a catchphrase he used on-air for over 20 years but didn’t technically own.