“With some 60 million monthly users—90% of whom are Millennials and Gen Z—spending more than 15 billion minutes per month reading content on Wattpad, the Canadian-based storytelling platform is a goldmine of information about what’s most popular with young readers around the world. What’s unique about Wattpad is that fanfic is treated like any other genre, living alongside other forms of fiction. This makes it more fluid for readers of an original fiction to discover a new fanfic, or inspire a fanfiction writer to start a new story and bring their audience along with them.”