“Gartner estimates that by the end of the decade at least 30 percent of human-computer interaction will be screenless—activated by voice or location—and the coupling of S3+A combined with the rise of smart speakers will be a big part of how this prediction comes to life in the real world. It is hard to overstate how big this change will be for marketers. Just as the industry has begun to figure out how to bring mobile, social, and search together to be effective in digital, the game is poised to change yet again.”