Where Did A24, The Movie Studio That Funds Arthouse Hit After Arthouse Hit, Come From?

The studio, which funded last year’s Best Picture winner Moonlight and this year’s Florida Project … and Lady Bird as well. But “how has the company so quickly created such a strong consumer identity, with analysts saying that fans are starting to buy tickets simply because they see A24’s retro logo on a trailer?” It’s a mystery (deliberately so).