Paris’s Museum Of Decorative Arts, Tired Of Being Confused With Other Institutions, Rebrands

“The Musée des Arts Décoratifs has long had an identity crisis. It is in a 19th-century wing of the Louvre building … but it does not belong to the Louvre. It gets confused with the École Nationale Supérieure des Arts Décoratifs, the elite national school for art and design on the other side of the Seine River, even though there is no connection between the two institutions. And it is not a museum dedicated to the early 20th-century Art Deco movement, even though ‘Art Deco’ is shorthand for ‘Arts Décoratifs.’ So in January, in an effort to reinvent itself, the museum changed its name.”