Forget Chasing Youth – Venues Should Focus On Older Audiences To Survive: Study

“Arts organisations will need to focus more on older audiences over the next 10 years to cater for England’s ageing population, new research has claimed. Engagement with audiences by theatres and other cultural organisations, along with their workforces, business models and use of technology, is set to change over the next decade, according to a report by development agency Nesta commissioned by [funder] Arts Council England.”