Why Everything These Days Is ‘Curated’, Even Bookstore Inventories And Beer Menus

“‘Curation’ lends to the proceedings a certain air of quasi-professionalism. It seeks to claim for the proprietors an exquisitely refined faculty of discrimination, a sense that ‘objective’ higher standards are being enacted and adhered to. The selection that has been made, we are being assured, was not a product of whim or fancy, let alone crass commercialism. It reflects deep wisdom and heightened competence, a sensibility like that of the museum curator or wealthy collector, or the sommelier who truly knows his wines.”