The newly rekindled San Antonio Symphony held an outdoor concert last week aimed at the city’s Hispanic population, and (almost) nobody came. Yes, it was a broiling-hot day, but Mike Greenberg suggests that the SAS may be trying to attract new audience members without making a real commitment to the most basic audience-building technique. “A Mexican American doesn’t have to make any more of a cultural ‘leap’ to the symphony than does a German or Polish or Italian American… [But] to build an audience for the long term, the symphony needs to take a long-term view of its educational and outreach missions, and I don’t think it’s done that very well.”