How Did Ferrero Rocher Become The Preferred Status Symbol For Immigrant Families?

Marketing – and the history of war. “Most Americans now know Ferrero Rocher by way of Nutella, but long before the hazelnut cocoa spread became an ingredient seemingly found in every trendy dessert recipe, the gifting and receiving of a Ferrero Rocher chocolate box (48 pieces if you were lucky) was a secret, universal language shared by immigrants in the ’80s and ’90s. It was a truth acknowledged amongst the hospitality-ladened cultures of their families: You never showed up to someone’s house — whether they were strangers or family — without a gift. And if the gift turned out to Ferrero Rocher, it was a surefire way to know you had almost literally struck gold with your hosts.”