When Music Critics Could Kill: A Look Back At The Glory Days Of Pitchfork

Amos Barshad: “It’s been years since the site had the kind of cultural cachet on which it built its empire. But music fans of a certain age can still rattle off the acts that landed notorious reviews and landmark 0.0 ratings – Travis Morrison! Robert Pollard!! Liz Phair!!! … A few months ago, I decided that I wanted to look back at those last moments when critics could kill. … I would talk to Black Kids and to Travis Morrison and to the other targets of Pitchfork‘s most infamous reviews, asking them: How did it feel? What did those reviews do to you?”