General Public aims to transform the art market as we know it. In essence, General Public produces three-dimensional reproductions of works of art, a mix between original painting and print using a special process invented by the actress working with Fujifilm. For Portia de Rossi, allowing artists to distribute high-quality replicas of their work directly to an audience is all about democratizing art and putting value in the hands of the creators. The company’s motto is “Support artists, not art.”