As our community relationships developed, we recognised that barriers to engagement with the arts include time, cost, lack of awareness of what’s on, childcare and a sense of it being ‘not for me’. We realised that we could work with retail chain Heron Foods, which has busy stores in the areas in which we work, to learn more, build personal relationships and start to address some of those barriers. Heron Foods is already our main auditorium sponsor and offered us space to trial our visits.