“It feels awkward at first. Whenever I pester people to write Amazon reviews for me or relentlessly bang on about my book on social media, a part of me worries that people will get fed up with it. Maybe they will. But being shy won’t get me anywhere, either. People can always ignore me or say no, but if I don’t ask them I’ll never know. And so far I’ve found that people are often more than happy to help.”