“Gimlet Media, the podcasting startup based in Brooklyn, tapped the valve of radio drama in 2016 with Homecoming, the fictional thriller podcast brought to life by Catherine Keener, Oscar Isaac and David Schwimmer.” And more high-profile fiction podcasts are coming, with the likes of Kristen Wiig, Ethan Hawke, John Cameron Mitchell, Glenn Close, Cynthia Erivo, and Patti LuPone involved. But there’s one problem: “a vast majority of the audience is not listening in a concentrated way, like they would at home while watching a Netflix drama. Successful podcasts need to reach audience that is not 100% ‘with it’ the whole time, who get distracted. And that’s a real challenge when you’re dealing with fiction.”