Could A Classical Music Talent Show Become A TV Hit? (Well, It Worked In Hungary)

Virtuosos is a talent contest which already has a track record of attracting a mass viewership – in its native Hungary. It was started in 2014 by entrepreneur Mariann Peller, … with impressive results: the show’s fourth series has been reaching audiences of over 700,000 per episode, with the 2017 final not far short of the million viewer mark – nearly one in ten of the country’s population, which is comparable to the reach in the UK of mass market talent shows like The X Factor or Britain’s Got Talent.” Now Peller is going to try bringing the show to Great Britain and the U.S. – with no less than Plácido Domingo signing on to be a guest judge.