“The difference between an art-fair business and a gallery business is our costs are fixed way ahead of time, and our revenue is also predictable because we’re not taking a percentage of the sales. We have a very stable business in terms of forecasting six months out. So by definition, we’re going to come in between the most successful and the least successful galleries. We have to maintain a fair model that allows us to stay in business and allows galleries to do business at the shows. For us to cut costs drastically would make our business precarious, which wouldn’t be in anyone’s interest.”