If You Want To Sell Your Stuff, You Need To Hire (Literal) Babies

Maybe arts organizations need to grab hold of the “influencer baby” trend on Instagram. (Yes, this does sound eerily like something out of Jennifer Egan’s A Visit from the Goon Squad.) “Influencer marketing has exploded. And more recently, one area has proven to be particularly lucrative: sponsored content that involves kids, or spawn con.”