The Kimmel had considered installing cup holders as part of the new-seating project, a feature which, presumably, would have encouraged beverage consumption — not to mention boosted concession sales figures — at Broadway shows. But after much discussion, that aspect of the new seat design was nixed. Cup holders would have cost more money, a Kimmel spokeswoman said, and since Opera Philadelphia and Pennsylvania Ballet were not interested in having cup holders (they don’t allow drinks in performances), the orchestra and Kimmel decided to apply that money to other aspects of the project.