“Traditionally, Hollywood studios have tailored their films for showing in Los Angeles or Kansas City or Lubbock. Foreign markets were the icing on an American cake, a lucrative revenue stream for the cost of a few subtitles or some language dubbing. Then in recent years, as the cost of filming in Hollywood skyrocketed, foreign lands became the destination of choice for bargain-basement movie production — with their offer of cheap labor, financial incentives and unspoiled landscapes. But American moviegoers were still the endgame. Now, faced with shrinking, fragmenting audiences at home, the studios are rethinking how they operate in foreign markets.”