Hollywood’s Billion-Dollar Plan To Make And Market Ten-Minute Videos For Smartphones

NewTV, founded and led by former Disney exec Jeffrey Katzenberg and with former eBay and HP chief Meg Whitman as CEO, “is aiming to launch by the end of 2019, with a premium lineup of original, short-form series comprising episodes of 10 minutes each. The service will have two subscription tiers,” with and without advertising. Just about every major Hollywood studio has bought in.