All Those Tourists In Barcelona Never Check Out The City’s Classical Concerts. This Man Aims To Change That

“We have three great institutions, but they’re all competing against each other for audiences,” [Victor] Medem says. “You can survive doing that locally, but you will never attract an international audience.” So Medem founded Barcelona Obertura, a project to get the city’s classical organizations communicating with each other and cooperating on projects — the first of which will be a major spring festival aimed at visitors and residents alike (and at turning Barcelona into a classical-music destination).