When Andy Warhol Realized That Everything He Did Was The Art

Business Art, he came to call it, “the step that comes after art.” It established that everything this artist had done or would do, as head of Andy Warhol Enterprises, Inc. — as portraitist, publisher, publicist or salesman — counted as components in one boundless work: part performance art, part conceptual art and part picture of the market world he lived in and that we all still inhabit.