English National Opera To Project Ads Onto Its Stage’s Safety Curtain

“The company, based in the Coliseum in London, has submitted a proposal to Westminster City Council that would see its safety curtain repainted to incorporate a ‘plain white painted area’ … [which] would be ‘used as a projection surface pre-show and at the interval to project films showing the ENO forthcoming opera seasons’. It is not clear whether this could be extended to external advertisers in time.”